The Challenge
Leaf Plus US, a mission-driven brand promoting sustainable areca leaf tableware, faced a major hurdle in establishing a scalable and conversion-optimized online presence. While the product had strong potential, the brand struggled with:
- Limited e-commerce structure to handle direct and bulk orders
- Poor SEO and weak discoverability on search engines
- No unified integration with social media shops (Instagram, Facebook, TikTok)
- Inefficient product descriptions and lack of storytelling
- Absence of analytical tracking to monitor customer behavior and sales funnel performance
The challenge was to transform Leaf Plus US into a seamless, high-converting Shopify storefront while preserving its eco-conscious ethos and engaging both individual and business buyers.
Objectives to create a fully running eCommerce Store
- Set up and manage a Shopify-based e-commerce store
- Improve user experience and product categorization
- Integrate marketing, logistics, and payment solutions
- Develop SEO-driven product content
- Support social commerce via Facebook, Instagram, and TikTok Shops
- Ensure mobile responsiveness and high performance
245%
Successful Rate
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#1
Marketing Firm
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520+
Business
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“Mantra Digital brought our vision to life with a Shopify store that truly represents our mission. Their attention to both branding and performance has helped us scale faster than expected.”
Bidhan Pokhrel
Leaf Plus US Team
The Process
1. Shopify Setup & Theme Customization
We built a clean, responsive storefront using a minimal, eco-themed Shopify template. Navigation was optimized for categories like plates by size, shape, and use.
2. Product Page Optimization
Each product was rewritten with:
- SEO-optimized titles (e.g., “Eco-Friendly 10-Inch Areca Leaf Plate – Piro Panorama”)
- Detailed descriptions emphasizing sustainability
- High-quality lifestyle imagery
- Social proof through testimonials and reviews
3. Store Integrations
- Payment: Stripe, PayPal
- Shipping: Real-time USPS rates with custom packaging
- Apps Used: Klaviyo (email), Judge.me (reviews), SEO Booster, Shopify Inbox
4. Social Commerce & Marketing
We connected the Shopify backend to:
- Facebook & Instagram Shops for product tagging
- TikTok Shop for Gen-Z outreach
- Created SEO blog content and campaign landing pages for seasonal traffic (e.g., Diwali Eco Feasts, Thanksgiving Plates)
5. Analytics & Reporting
Google Analytics and Shopify Insights were configured for:
- Conversion tracking
- Abandoned cart recovery
- Customer segmentation
Conclusion
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“The theme is always up to date with the changes of wordpress, following everything that’s happening. I’ve never had anything break with the update. Overall, the best theme I’ve tried.”
Lenna Emmer
Marketing Consultant Expert
